As someone who worked in the magazine industry, I can testify that Apple barely even acknowledges most publication's existence....never mind paying them off to appear in a good light. I worked for an industry-revered product design magazine (something that one would imagine Apple would like to be in given their whole business model is based around good design) and most of the time they didn't even want to send us their products to photograph, even when they were getting awards for them.
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