Uh oh...
Brand of the Decade: Apple
Product of the Decade: iPod
Marketer of the Decade: Steve Jobs
Campaign of the Decade: Apple, "Get A Mac"
Out-of-Home Ad of the Decade: Apple, "Silhouettes"
Digital Campaign of the Decade: Nike+iPod
Quote:
Though the brand almost petered out in the '90s, last year consumers told Interbrand that Apple was the thing they couldn't live without and the one they found most inspiring...
It was mid-October 2001. The country was reeling from the 9/11 attacks, but the folks at Apple sent out their invitations anyway. The event would unveil a new device that HQ had kept under tight wraps. All the invitation said was: "Hint: It's not a Mac." And it wasn't. It was called the iPod.
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Of course I had to post this with an Apple twist, but it's actually a pretty interesting list. There's a quite a few categories and they even have a parallel "Reader's Poll" for each of them. Super Bowl Spot of the Decade is pretty interesting...
http://www.bestofthe2000s.com