[Dion]

Gillette shaves Tiger from their advertising....

Looking to preserve its clean-cut image, Boston shaving company Gillette became the first major sponsor to bench Tiger Woods as its pitchman, a day after the golfing icon publicly acknowledged that he's had extramarital affairs.

The company, which has featured Woods as the centerpiece of its ad campaign "Gillette Champions" since 2007, said today that it would immediately limit the golfer's presence in its print, television, and online ads. Woods, who has made headlines in the last week for allegedly cheating on his wife with 13 different women, acknowledged his infidelity on Friday on his website and said that he was taking a break from professional golf.

Gillette spokesman Mike Norton said that while the company's decision to reduce Woods's role in its marketing was a direct result of Woods's announcement, Gillette, a unit of Procter & Gamble Co., is not severing all ties with Woods.

"Tiger is still part of Gillette,'' Norton said. " We support him as he takes a break from his professional career and that's why we're supporting him by limiting his role in our marketing programs."

http://www.boston.com/news/local/bre...te_benche.html