Quote:
Originally Posted by GirlySports
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The 9 companies that he is a spokesman for have been punished in the markets and companies keep saying they are standing behind him
but yet have pulled their ads....A lot of money at stake here and it is interesting to watch how that side of things is playing out. He is a billion dollar corporation and for example Nike has $800 million at stake per year as without Tiger there is no Nike Golf. Corporate America spends 12 Billion per year on spokespeople and the contracts today are shorter and easier to terminate. It is all about protecting the brand. A recent poll in the LA Times showed that 2/3 of people don't trust Tiger anymore, no big surprise obviously, but how does that translate with his sponsors. The paparazi are still turning a profit off of Tiger during these turbulent times as a family picture will get you $250,000.