Quote:
Originally Posted by Montana Moe
I don't see Tiger taking a big hit on endorsements to be honest. A large demographic of people he reaches are guys that play golf(obviously). They have enough income to be able to afford whatever $70 shirt Tiger is wearing, as well as playing a $30+ box of balls.
The same guys lay their best line on the young lady working the refreshment cart, or running the snack bar at the turn. If they don't say it, they're thinking it.
All while the wife and kids are at home, or soccer practice, or wherever they are. This "transgression" will do little to impact his appeal to these guys.
Of course, his appeal is broader than that, but this is a large chunk of who actually buys his wares.
|
Maybe true for Nike golf... but I'm sure those guys aren't the only people who shop (American Express), play video games (Electronic Arts) or shave (Gilette).