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A new study commissioned by the European Union has finally proven what many have suspected all along: internet users don't want to pay for content. Period. And nothing is going to change their minds. The report finds, in a surprising contradiction to what industry executives have been spouting for ages, consumers' behavior has nothing to do with the peer-to-peer technology (P2P) that has given rise to all-you-can-eat systems for free downloads of copyrighted content. In fact, many people claim that they wouldn't pay for online content even if all other free options were taken away.
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Article
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A very interesting result, mostly because it actually goes against what industry "experts" have been saying all along. Is it only a matter of time now before this comes across the pond? Also should be interesting to see what kind of new business models for content providers gain popularity (if any do at all).