I bought a second TV for the basement so I was looking more at cost than feature and bought the Best Buy/FS Insignia house brand 42" 120hz LCD. The colours are super vibrant (although I'm sure the dark pit of a basement adds to that) and the picture really good. I can't tell a diff (although I did not do a side by side) between it and the Panasonic plasma upstairs. For $800 though it's hard to beat. I understand they get top ratings by Consumer Reports too.
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