Playa Del Carmen itself is awesome. Very nice beach and lots of shopping for trinkets and souvenirs. I went to Cancun in summer of 2008 with my good friend with the intent of picking up easy college girls, but ended up ditching our plan most of the time and spent most of the vacation in Playa Del Carmen. We rented a car and did the touring ourselves which ended up being cheaper. The highways in Mexico are surprisingly well built. Also, went to Tulum which was great. We didn't have time to check out Chichen Itza, but next time I go to that area I will be sure to check it out.
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