Depends on the career type. When I worked in IT, the jobs were through word of mouth, but now that I work in the Education industry, applying online is the only way to go. However, if you apply and have a solid connection then get them to also call the hiring manager and put in a good word for you so your application is actually looked at. HR Managers/Recruiters get like 2000 resumes a day for jobs posted online and dont look at all of them...so that extra call puts your resume in the "special" pile where it will be read.
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