Quote:
Originally Posted by photon
I still wonder why they haven't transitioned to a software company.
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Look at Apple's stock performance - what incentive does the company have to go software only? They are spectacularly successful as a company doing exactly what they are doing.
OS X is not a profit generator for them, the hardware is. Apple has also said that they will not participate in the race to the bottom on price - if they released OS X broadly, they would be competing on price with MS, and would lose the price of admission to OS X that is Apple hardware.
You could also argue, with some validity, I think, that Steve Jobs is not going to let OS X run on crap hardware. He has an aesthetic principle that I don't think he will let go of, and a level of (benevolent) dictatorial control over the company that its just not going to happen.
Edit - crap looking and feeling hardware. We all know its a PC on the inside, its the total experience that Jobs is so concerned about