Also, I absolutely hate the Miracle Whip marketing campaign. Yeah, all the cute indie-rock chicks I know swear by Miracle Whip... It's one of the more patronizing campaigns I can remember. The "we will not tone it down" is like a far less successful version of the Buckley's "tastes awful, but it works" campaign. Except the difference is that one of the things about sandwich spreads is that they're supposed to taste good; actually, that's the only thing about sandwich spreads. It's great for them that they aren't changing their recipe for nobody, but it doesn't change the fact that it still tastes like crap, and having indie-rock girls and vaguely punkish music isn't going to change that.
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