It's easier to get the pie if you offer all your products online in a speedy/convenient/cost effective method without the interpersonal aspects. When most insurance companies operate in opposite fashion. I know auto has expanded into more of an online market however I think the basis of the insurance transaction has always been the customer/agent relationship and the general insurance companies likely wish to protect that and avoid being in a weak position. Really the banks could strangle the general insurers, they have massive capital and a solid book of business to work off of (their own banking clients). Not guaranteed success however, ING has proven that.
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