This is the low lying fruit for the banks and likely accounted for a lot of their growth strategy into insurance. If you take for example TD Bank, I think they sell the most critical illness insurance out of any company offering it in Canada right now and much of these sales came from the cross selling that goes on through their website. On a per capita basis Canadians own the second most insurance after the Japanese so it will make it harder for the banks to get to the pie.
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