Those first to comments sound like it will be a big fluff piece ... the others do not. Watching people claim that everything apple does is completely unique or that they don't compare themselves to anybody else makes me want to back out of the thread slowly before it starts hitting the fan.
I really wouldn't say that the majority of things they do are overly unique. They seem to take such time and precaution when releasing a product that they are often beaten to the punch, but the fact they took the time ensures the product works very well. In some cases (like the tablet), they work on these things for so long that consumers get overly worked up about it. Sure it isn't a novel idea, but i have no doubt that when it comes out it will function beautifully (now whether or not it's actually useful remains to be seen).
Looks like a pretty good documentary ... it seems like it focuses on the Mac culture which has always interested me.
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