Couple notes:
They changed the way they do ratings this year. Actually only a couple weeks ago. The numbers last year for a CFL/NFL game would be 400,000, now somehow they have over 1 million. They said they can track people watching in Bars and stuff better now. Edit; looks like you mentioned the rating system.
Remember a couple years ago the CFL changed all their playoff games to Saturday to avoid going head to head with the NFL? It didn't make a difference in viewers, and just upset CFL fans. I don't think the CFL has problems going up against the NFL on Sunday, and I don't think they're losing viewers to be honest.
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