Kids can certainly be taught to read early - I could read very well a while before I even went to kindergarten.
These methods that apparently teach kids to read so early, however, are nothing more than training a kid to recognize a word as a logo, then saying the word. No different then them seeing an object or a picture and telling you want it is.
Not much more than a parlour trick, IMO. A parent will be much better off in teaching their kids to read just by reading to them, lots.
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