Is this serious? I saw a commercial for this on TV and I was thoroughly convinced that it was just an offbeat form of advertising for an upcoming movie, trying to build hype and all that, then I went to the website:
http://www.instituteforhumancontinuity.org/#/home
And it seems legit....or, more appropriately, it seems to take itself fairly seriously at least.
Heres a couple of commercials:
Now like I said, I thought this was a movie promo based on what you see in those commercials, but they go to some considerable extent on their website to come across as legit, farther than I would imagine any marketing company for a film would typically take it.
What are your thoughts?