Quote:
Originally Posted by NuclearFart
Put me in the Monoprice group too. My brother in law wired his whole house with speakers, buying everything from monoprice and literally saving over a thousand dollars in the process.
Monoprice needs to advertise themselves, its a shame they seem to rely on word of mouth.
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I'm glad you brought this up!
I am not against the principle of advertising, but recently I've been trying to avoid being suckered into buying things just because they're well advertised.
Monster cables probably spends more money on advertising than on the cables themselves. Same with Bose and their speakers. I could go on and on.
The point is, when consumers buy these products, part of the payment price goes straight back into the company's advertising budget to continue the cycle. This doesn't mean the products themselves are inferior or bad, it just means they're overpriced - especially in comparison to similar products that carry less hype, far less overhead, and practically no advertising budget (ie. monoprice).
As much as monoprice might benefit from the added exposure of a couple good advertising campaigns, I suspect you'd be surprised at how well they do with a budget aimed on a wholesaling mentality, where thin margins and consistently large volume with almost no extraneous costs (threads like this are free word-of-mouth advertising for them because their price point and product quality are so good). Advertising is expensive, and I'd rather not pay for it through my purchase of anything.