Quote:
Originally Posted by Burninator
World Wild Life Fund condemns "disturbing" 9/11 ad
"It is not a WWF ad," said Josh Laughren, a spokesman for the Canadian branch of the WWF. "We don't like it and we find it offensive. We find it as disturbing as anyone else."
Laughren said the ad was produced by an agency pitch to the organization.
"It was an unpleasant surprise. I guess they thought it was clever but it's not. We just hope that people will accept that it's not ours very quickly," he said. "It's so far out of line with how we operate."
http://www.calgaryherald.com/news/Wo...305/story.html
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They lied and got caught. Statement issues today (or yesterday) states:
"WWF Brasil and DDB Brasil would like to jointly express their regret for the unfortunate incident involving the 'Tsunami' ad for World Wildlife Fund Brasil. The ad does not convey either the philosophy of the client or that of its advertising agency. It was created and approved in late 2008, mistakenly, and was solely the result of lack of experience on the part of a few professionals from both parties involved. In no way was it done in bad faith or with disrespect to American suffering. WWF Brasil and DDB Brasil acknowledge that such an ad never should have been made, approved or published. We reiterate our apologies to all those who may have been offended by it. The two entities have worked together for three years to mobilize people, efforts and resources for the good of the environment. A single error should not obscure past successes, nor prevent future ones."
I think the message is obvious. We need to respect earth way more than we respect terrorists, cuz it can kill way more people and respect is earned by the number of people you can kill. Right? Stupid WWF.