Thanks for the advice thus far.
I've looked at the sales figures, and they don't seem unreasonable, and the partner they have running the sales side is very experienced with the industry (from a sales perspective). Based on the US operations and the market research done to date here, it seems like it will do fine.
It's the total lack of experience in inventory management that's got them stuck at the moment, and is in the most need of an answer.
They are expecting to be shipping ~50-100 orders per day by the end of the 1st year (retail, wholesale and internet).
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