Bear in mind that the major benefit of this service is that Microsoft keeps a record of your purchase. Unlike Apple's service, if you delete something you purchased off your HD, you can re-download it again at no charge. Case in point, I bought the Original XBox title Indigo Prophecy under my XBox live account on my brother's Xbox 360 before I moved out. After I moved into my apartment and bought my own XBox 360, I was able to re-download Indigo Prophecy onto my new 360 for free.
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