Quote:
Originally Posted by burn_this_city
Once production picks up the cost will go down. Its cost a lot in R & D and it takes time to reduce the costs and pass the savings along to the consumer.
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Im sure they are doing this to an extend already, but maybe they need to subsidize a good chunk of the initial cost then in order to make it popular (like Apple/At&t did with the iphone, or Sony with the Playstation). Production won't pick up if nobody is buying the car. I just don't see that many people buying a compact car for 40 grand right off the bat.