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Dan Ouimet, the event's co-ordinator, said the local triathlon community and the City of Calgary have welcomed the race.
"There hasn't really been a multi-sport or running event of this magnitude in Calgary," he said.
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When you add the swim, bike and run complexity into it, it adds a lot of additional challenges … We haven't had anything of this nature in Western Canada other than Ironman Canada, obviously, which is a fabulous race but we're trying to create another memorable race on the racing circuit that happens here in our own backyard."
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"We've had questions about traffic … but I think I'm pretty confident in saying that 99 per cent of the residents have said this is great for the community."
Ouimet has also been working with Tourism Calgary to promote the event as a sports tourism draw.
The event has a three-year contract in Calgary, but both Oiumet and Bentley are hoping it stays for many more.
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A lot of people from out of town, a lot of professionals came to town to race. On a weekend there is a max exodus from the city it's a good little attraction to have. If you into sports and have never witnessed one of these they're great to go watch - wonderful atmosphere! Nice talent and eye candy running around and generally everyone in a great mood!