I was there maybe 5 years ago. Had a great time. The boardwalk along the ocean is nice and the "downtown" is geared for tourists. I've heard it's more "authentic" than places like Cancun. The people were very friendly and I didn't feel in danger once. Took the buses, cabs, etc... and everything was really easy for tourists.
We rented a Jeep and went to a couple surfing beaches north of Puerto Vallarta and to a natural rock water slide south of the city. I can't remember the names of either, but it was fun. Other than that we did a lot of partying so my advice is limited... other than it's a great city.
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