From previous experience, I know that the price of $4800 is exactly the price needed to get people to call. You put your price in as $5000, you get nothing by way of calls for weeks in a row. $4800, and you get serious calls within 2 days. At $4900 people think you are doing the whole $0.99 thing, but they get serious at $4800. Of course, you still will only get about $4300 at that price. One year I had to sell two vehicles at different times, and I kept trying at higher prices, but ended up only being successful at that price point. At $4800, you can still justify it being in the regular auto trader, instead of in the "under $5000" trader.
The fact that it was at $4800 makes me think the guy has been selling for some time, and knows that this price will get phone calls at the very least - people wanting some quality, but also a deal.
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