Flowers rely on the same principle as the peacock's tail - it's because they have no useful purpose that they work as a gift. You are saying to the recipient: "Look, I am such a mighty hunter and provider that I can waste resources on things that have no other purpose than the ornamental."
Cards, on the other hand, are diabolic harbingers of the zombie apocalypse. Unfortunately, if you're going out with a woman who is pro-card, it's really hard to get across your anti-card bias without looking like an unfeeling cad. I made the mistake once of throwing out a card and still having it on the top of the garbage when the giver of said card came over and saw it; I think I would have gotten a better reaction if I'd pushed her dear granny in front of a bus.
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Better educated sadness than oblivious joy.
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