If you don't say in the ad that the price is "firm", people might assume that they are supposed to negotiate or that you will take the "best offer". Believe it or not, so people will sell stuff at a huge discount if it is the best offer and they really need to get rid of it.
Personally, I hate haggling when I am buying and selling. I absolutely detest it. Even when I was in Mexico, I wouldn't bother. I just inspect the item and use my judgement to figure out if I think the person is trust worthy.
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"A pessimist thinks things can't get any worse. An optimist knows they can."
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