I can't speak for others but for me I already purchased an HD-DVD player when it came out a few years ago. I don't plan on upgrading these movies until a new technology comes out (whatever is coming after Blu-Ray). At the moment I would just rather pay $5 for a movie on HD-DVD than pay $25 for the same movie on Blu Ray (I do have a Blu-Ray player as well).
I just think that if you can buy a player for $20 and the media for $5 then you should go for it provided you don't plan on buying the Blu-Ray equivalent in the future.
To each their own, I guess.
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