[Rathji]

Found this very interesting.

How the fake Michael Jackson news scooped everyone.

Shortly after news reports surfaced that pop star Michael Jackson was taken to the hospital with cardiac arrest, someone posted a fake news story that he had died. (Here's a screen capture of that story.) The story was created on a Web site called "Fake a Wish - Celeb Fake News Generator." The fake news story appeared to have been published by a Global Associated News, which doesn't actually exist. Twitter tweets linking to the fake story were exceeding 10 per second for more than a half hour. At some point, the site TMZ reported an un-sourced story that Jackson had died.