I think with Cowboys, it is exactly what you'd expect it to be. A trashy bar with trashy staff, full of people getting wasted and dancing to cheesy music. I don't think anyone claims for it to be some high end place, so there really shouldn't be any misconceptions.
If you're into that scene, thats fine. If you're not, don't go. Simple as that.
I used to go from time to time when I was like, 17 and 18, and would generally have a decent time. However I haven't been in years (oh wait, except once during Stampede but that doesn't count

) and don't really intend on going any time soon.
Oh yeah, and the fact that there's a Cowboys show? Wtf!