Yeah, I'm really not sure how it works. I just went through the entire process online and got right up to the part where it asks me for my credit card, and not once was I asked for an ID number.
I bet the hard part is with the rebate afterwards. That's probably where you really have to prove you're a student. If it turns out someone ordered online, but isn't a student, the worst case scenario for Apple is they gave them a $50 discount (on the MacBook) to buy both a MacBook and an 8GB iTouch.
Actually, they'd probably just hit the credit card used for the transaction to recover the $50 discount anyway.
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