I drive an S4 (v8 version, not turbo) and was shopping it against an M3. Interior I give to the Audis. Exterior, both are good, one is more subtle, depends on what you want. For Calgary, Quattro is awesome. Handling is better on the BMW. I completely redid my suspension as that was the one thing that I was dissatisfied with after driving the BMW. Both good cars, just different.
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