Within a few months, I expect Intact (terrible, terrible name) to buy up Aviva Insurance. Together they would have a 20%+ market share. Get ready for some serious rate increases!
I worked at ING and now still work in the insurance world and brokers simply laugh and shake their head when they hear the name Intact. They said that they used extensive focus group testing but nobody really believes them. It seems like a temporary name holder until they buy up another company and rebrand again.
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