I think this is hilarious. I had e-mailed a complaint to my MLA about what a waste of money this whole logo thing is and received the following form e-mail in response. I've pasted the whole message for context, but it's the bolded part that I think is a hoot.
Quote:
We have received your email stating several concerns you have. I will answer the Alberta Branding concern you mentioned and you should be hearing from Infrastructure and Health on the others.
The Government of Alberta is developing a new brand for our province – one that will be used not only by government, but also by Travel Alberta, universities, cities and other ambassadors to market our province across Canada and throughout the world.
The branding initiative has a projected budget of $25 million over three years. This includes research and development of the brand, promoting Alberta at trade shows or conferences in targeted markets; the 2010 Winter Olympics; and the development of promotional materials that government and others who are promoting the province can use.
The Alberta brand is much more than a slogan. It is the whole Alberta story, and how we share it with the rest of the world. The perceptions people have about Alberta are tremendously important, even when those people live and work far away from here. Their perceptions can influence our ability to export our products; sway decisions about investments; and affect our ability to attract visitors. Ultimately, perceptions can affect our pride as Albertans, and the role we play on the national and global stages.
That’s why we need to ensure that people’s perceptions about Alberta are based on the truth. We need to tell our own story, rather than relying on others to define who we are. And it’s a vital investment to ensure that our province remains competitive in the global market, and continues to be a place of opportunity, prosperity and pride for all Albertans, now and long into the future.
Thank you again for your note. I hope I have addressed your concerns.
Sincerely,
(prepared for)
Hon. Jack Hayden
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Umm, ya ... "based on the truth" and "tell our own story", using photos that aren't photos of Alberta. Wouldn't that be based on a falsehood rather than the truth? And not rely on others to define who we are is best done by using a photo of a couple British kids? What a waste of oxygen these morons are. Sadly, they also waste tax dollars.
Edit: I received this form e-mail a day before the British photo thing hit the news.