I think most people, even "green" people, suspected that most companies were using "eco-friendly" as a marketing tool more than anything. It is, and always has been up to the consumer to research the products they buy. Being eco-friendly is somthing we do with our behaviour (3-Rs) more than what we buy. Eco-friendly is free.
My favourite marketing tools though are the ones that prey on health nuts - especially when they put somthing like "contains no trans-fat" on items that because of their nature, no one should have suspected there would be trans-fat in it.
I find it funny that the eco-friendly thing comes down to "left vs right" because at the core, being eco-friendly is being conservative. It takes a conservative mindset, but unfortunately, it has become big business as well - and big business isn't always the most honest business going.
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"A pessimist thinks things can't get any worse. An optimist knows they can."
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