Geez, I don't know why the PR guys never figured this out decades ago. They should totally hire me. It's all in the wording.
Why call them recalls? Call it the *Free* Automotive Improvement Program or a *Free* Safety Upgrade or the *Bonus* Maintenance Update and people would bring their cars in in droves! They would all be lauding the car companies for all the free stuff they were doing to improve customers cars (from what were originally catastrophic defects but don't tell them that!)
It's like your computer. If a company tells you that you are getting a free update, hardware step-up, or firmware fix, you'd be happy. If they said your computer was recalled. You'd be grumbling!
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