Marks can be important in competitive job markets. In my experience, most professional services firms want to see your marks, as they are looking to hire to best and brightest -- consulting, accounting, engineering, finance, large multinationals (GE, P&G, etc.) all historically ask for your grades. They are also important if you are considering graduate school at some point....
However, it seems that the majority of employers are willing to evaulate you according to their own criteria -- behavioural interviews, company fit... that sort of thing. My company looks at transcripts as part of the overall picture, but we also hire our fair share of B and C students.... how you interview and fit with our culture is far more important.
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