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Originally Posted by Thunderball
That's just it. Saturn (Opel N.A.) actually makes very good cars at affordable prices. Why would GM want to get rid of it?
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Because the brand itself sucks. People know Chevrolet. Far fewer know Saturn.
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If it were up to me, I'd delete the Chevrolet, Buick, Cadillac and Hummer lines, and go with this:
Saturn (Full Line), Pontiac (G6, G8, rebranded Chev Camaro, rebranded Chevy Volt), GMC (Everything under 65k), Saab (9 line)
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So basically get rid of the best known brands and keep the ones that are marketed towards niche markets? Get rid of the iconic Corvette?
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GM can't be everything to everyone anymore. They need to get rid of their high end, cause it can't compete, and get rid of the internal competition at the low end. Really, right now, GM is competing with itself, and frankly, hurting itself. Saturn =/= Pontiac =/= Chevrolet. But one bad Chev performance, and the other two are eliminated as "bad GM".
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The high end is where the big money is. If they can come up with a product the public wants those brands still have value.
Chevy needs to be the mainstream brand and it can sell the Opel products that make sense to sell, like Ford does with its European products. Ditch Pontiac and Saturn.