Quote:
Originally Posted by GreenTeaFrapp
It's not about the quality of the cars, it's about the quality of the brands. It's easy to figure out who Chevy, Buick and Cadillac are targeting but who do those other brands target? Saturn was originally supposed to be a whole new car company within GM that was All-American with a new way of doing things. Now it's just rebranding the cars they sell overseas.
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I've always felt that Chevy/Pontiac and Chevy Truck/GMC were interchangeable, except for the fact that Pontiac/GMC were typically the deluxe models with better features (and in many cases, better production material). One can even say Buick/Cadillac are interchangeable too, except Buick is the cheaper version. In light of the way things are, you would think they'd toss out the "lower class" brand, for the "premium" brand. As for Cadillac, I wouldn't be so confident their market even exists anymore. I don't think people with $75k burning a hole in their wallets are thinking Caddies anymore. Save for rappers, who wants a $100k Escalade?
You have a good point about Saab, Saturn and Hummer though. They don't really fit in the GM dynamic. However, I think aside from Hummer, they are too good of brands to kill off. At least if you kill half of the traditional GM brands, they don't really lose anything. I do think they could find a buyer for Saturn and Saab though.