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Originally Posted by Grunt
I'd like to think that those ideas will come as a natural progression to more minor acts such as these.
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I've been involved on-and-off with the environmental movement for almost 20 years now. Back in the 80s we were getting people to recycle their glass pop bottles and aluminum cans. It was something extremely simple. And then people started demanding that the government provide more facilities to recycle more.
However, I don't see this "Earth Hour" thing being particularly useful. I don't see how spending an hour in the dark is going to push people to demand that the powers that be ensure that we are consuming less dirty power and generate more clean power.
But as for "an idea that accomplishes something".... I'm not exactly what could be done to bring more people into the fold. That's why I have been involved on-and-off. I mean, the cowboy89's that idle their car for no reason whatsoever really takes its toll on ya.... The "Million Acts of Green" or the "One Tonne Challenge" were great, but they were preaching to the converted. To really impact the environment you really need everyone on board or you're just pissing into the wind. So the real challenge is reaching out to people who have not been involved in green issues before getting them started with something simple and let it progress. As to how one does that, I'm at a loss.... so I congratulate the WWF for their idea and the organization behind it, but I don't see it doing anything productive in the long run.