Exaggerate the prices a bit?
Seriously man, the pair I'm currently wearing came to $220 after tax @ the store I bought em. They go for $180 online before fees.
So for some stores it is fine to rip them off, but not others? Why wouldn't you use the local hockey equipment stores?
Competition? Are you joking? How is the store not in competition with the online stores? They sell the same products.
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