Fads are fine, I have no problem with people buying the various foundation bracelets if you want to be trendy. You're looking clique, and you're actually supporting something.
My problem is the companies that are profiteering off something that was started by a charity, and turning it into a money making scheme. I'm sure the last thing the Armstrong foundation had in mind when they came up with these things was
this crap.
Therein lies my "beef" with the bracelets.