Unfortunately, for a young team that is only 2 years old, it's going to be a transition team that is for development until it gets more cemented. People everywhere were fooling themselves by thinking you could sell a "level of gameplay" instead of "winning". Nobody cares really about level of gameplay - especially casual fans which make the bulk of your audience. They care about winning and success. It's an emotional thing.
Then again, the Omaha Knights won their conference and were first in the west but even they couldn't draw in the fans and had to move. Hockey is just a tough sell in these markets.
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