The main question is, do you want to be right in the heart of the action or are you looking for it to be a little quieter? If the former, choose a hotel right on the main drag of Puerto Vallarta. If the latter, take a look at Nuevo Vallarta, a quieter strip just a bit north of PV. There are a bunch of nice RIU properties there.
My wife and I stayed at Samba Vallarta in October (in the Nuevo Vallarta region) and the service and hotel was excellent - I wouldn't recommend it if it's just you and your boyfriend, though - a little too family friendly and you have to travel for any kind of nightlife.
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