Primerica like any other Multi Level Marketing company makes "promises" which a finite number of people have attained, but for which the masses will never get anywhere near. I think most people who start up a MLM business end up handing money to the parent company and never make a dime.
"In a previous life" I worked in the insurance industry for one of the major companies. Also as others have said there is no real qualification needed to sell their products and they are taught - or I should say were taught as I don't know if things have changed - one "tactic" which boils down to "the insurance companies are screwing you, that permanent insurance policy they want to sell you is way overpriced, just buy out term policy and invest the difference."
The argument sounds logical however it isn't always a sound move as it depends on the situation and what their needs are. They were (and perhaps still are) the scourge of the industry as they basically poisoned people against permanent policies and have convinced people to nuke very high quality policies.
I'd tell your friend he might want to do some research into the company and also let him no you have no interest in the products and don't want to heard about it. He can then decide what he wants to do.
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