Primerica isn't all bad. My fiancee was in it for a while and the actual products they have are pretty decent. The biggest problem is the people selling them aren't experts in insurance or investments (then again, I don't agree with getting investments from bankers either...they aren't experts IMO). They also really just push you extending your downline (bringing in more people under you), they don't necessarily push you learning about the products.
Overall, let your buddy try it out if he really wants to. It's not the best move, but it's not going to kill him either. He'll find out soon enough that it is likely not for him.
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