I've been out of the dating pool for a while, but here are my two cents. I don't think it's that nice guys finish last, it's that 'niceness' just isn't a major factor in the decision-making for most women (or for most guys, for that matter). If you're hanging your hat on the fact that you're nice, you probably just don't have a lot going for you in general. Be interesting but not pretentious, be assertive not aggressive, be confident but not cocky. In addition to those general rules, every woman has her own things that work or don't work for her, and if you don't match those things, she's just not going to be into you, and it's not her fault that she's not.
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