All I know is when I was down in the States all I saw in the paper was "5 days 'till Tiger is back" followed by "4 days 'till Tiger is back!" then "THREE days 'till Tiger is BACK!!!!" and so on; meanwhile hockey was a summary after the girls' highschool soccer scores.
I guess there's no hype like overhype to get the message across.
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Better educated sadness than oblivious joy.
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