In the 2001-2009 category team Roddy's Pit Stains is happy to select:
J-E-Double-F, J-A Double-R, E Double-T!
In June 2002, Jarrett and his father created a limited-liability company, J Sports and Entertainment, and opened a new professional wrestling promotion, Total Nonstop Action Wrestling (TNA). TNA aired in a weekly pay-per-view format until May 2004, when the promotion negotiated a television deal with Fox Sports Net and began broadcasting TNA Impact!. In November 2004, TNA began airing monthly pay-per-views instead of weekly pay-per-views, and in October 2005 Impact! moved to Spike TV. Panda Energy acquired a controlling interest in TNA in 2002, although Jarrett remained a minority owner.
In early 2005, Jarrett formed a dominant stable known as Planet Jarrett with Monty Brown, The Outlaw, and, later, Rhino. Jarrett also uses the phrase "Planet Jarrett" to refer to TNA as a whole, reflecting his real-life stake in the company and his prominent role within the promotion. Despite his efforts to hold on to the title, however, he lost it back to long-time rival Styles on May 15, 2005.
Jarrett won his fourth NWA World Heavyweight Championship on September 15, 2005, defeating Raven at a Border City Wrestling event. He lost the title to Rhino at Bound for Glory on October 23, but regained it on the November 3 episode of Impact!. Jarrett's reign lasted until Against All Odds on February 12, 2006, when he was defeated by Christian Cage. In the following months, Jarrett feuded with Sting, who had declared that Jarrett was a "cancer" in TNA. In the course of the feud, Scott Steiner debuted in TNA as an ally of Jarrett.