The answer will largely depend on the type of "wares" in question, and what kind of showcasing is needed. Are we talking about products, artwork, photography, what? And is the site just intended to showcase, or to sell as well?
Depending on the answer, there are a number of existing communities to hook into -- e.g. DeviantArt and Etsy. The nice thing is people already know to look there, so "getting found" isn't as much of a problem.
If that doesn't suit, I'd suggest a simple Wordpress install (either hosted on wordpress.com or self-hosted) would do the trick. Lots of free, customizable themes for download, easy publishing and uploading, etc. Many web hosts offer one-click installs of WP as well, so that's an option. Other options like Joomla, Drupal, etc. could work too, but WP is just more widespread.
If need be, feel free to PM.
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